Building great technology isn’t enough. Many startups focus on product development and regulatory approval, only to struggle raising funding because investors don’t see a clear path to market. The key to success? A believable go-to-market strategy early in your journey. In this session, I’ll share lessons from MedTech startups — including one that failed despite […]

Learn why market research is essential during the innovation process and throughout the product lifecycle of a medical product. Explore key research techniques and when to apply them.  Discover how market research can help you gather critical business intelligence, such as identifying unmet needs, estimating market size, and assessing the priorities of various stakeholders across […]

Your pitch deck is an important and versatile tool for attracting investment and strategic partners, onboarding new stakeholders, and even driving your marketing narrative. In this talk, we’ll cover the essential slides and storylines that resonate across audiences, what decision-makers really care about, and how to make complex science easy to grasp. You’ll see how […]