B2M Talks: Culture is Everything

Webinar GA, United States

Why are European healthcare costs so much lower — and innovation so much slower? This talk dives into cultural and structural contrasts: lean European organizations vs. U.S. executive roles, risk-averse workforces, conservative investors, and heavy regulation. With a focus on Germany–U.S. contracts, we’ll explore what it really takes to break into transatlantic healthcare markets. Register Here […]

Free

B2M Talks: Creating Investor Currency

Webinar GA, United States

Building great technology isn’t enough. Many startups focus on product development and regulatory approval, only to struggle raising funding because investors don’t see a clear path to market. The key to success? A believable go-to-market strategy early in your journey. In this session, I’ll share lessons from MedTech startups — including one that failed despite […]

Free

B2M Talks: Market Research Fundamentals

Webinar GA, United States

Learn why market research is essential during the innovation process and throughout the product lifecycle of a medical product. Explore key research techniques and when to apply them.  Discover how market research can help you gather critical business intelligence, such as identifying unmet needs, estimating market size, and assessing the priorities of various stakeholders across […]

Free

B2M Talks: Pitch Perfect

Webinar GA, United States

Your pitch deck is an important and versatile tool for attracting investment and strategic partners, onboarding new stakeholders, and even driving your marketing narrative. In this talk, we’ll cover the essential slides and storylines that resonate across audiences, what decision-makers really care about, and how to make complex science easy to grasp. You’ll see how […]

Free

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