Accelerating Commercialization When There’s No Playbook

Bringing a first-of-its-kind product to market requires more than solving technical problems — it demands navigating uncertainty with the right partners, structure, and strategy. This talk explores how early-stage teams can bridge the gap between academic innovation and scalable product development by building trust, defining clear roles, and avoiding common pitfalls. Prithvi shares practical guidance on partner selection, project setup, and de-risking early builds to accelerate commercialization the right way — the first time.

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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.