Learn why market research is essential during the innovation process and throughout the product lifecycle of a medical product. Explore key research techniques and when to apply them. Discover how market research can help you gather critical business intelligence, such as identifying unmet needs, estimating market size, and assessing the priorities of various stakeholders across the healthcare ecosystem, to inform a path to market success.
The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.
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