B2M Talks: Creating Investor Currency
2026-01-21 12:00 - 13:00 (America/New_York) | Webinar, GA, United States
Building great technology isn’t enough. Many startups focus on product development and regulatory approval, only to struggle raising funding because investors don’t see a clear path to market. The key to success? A believable go-to-market strategy early in your journey. In this session, I’ll share lessons from MedTech startups — including one that failed despite FDA clearance — and show practical steps to integrate commercial planning, de-risk your startup, and win investor confidence before launch. Learn more at https://biolocity.gatech.edu/news-and-events/b2m-talks/.
REGISTER HERE

The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Market Research Fundamentals
2026-02-18 12:00 - 13:00
Learn why market research is essential during the innovation process and throughout the product lifecycle of a medical product. Explore key research techniques and when to apply them. Discover how market research can help you gather critical business intelligence, such as identifying unmet needs, estimating market size, and assessing the priorities of various stakeholders across the healthcare ecosystem, to inform a path to market success.
REGISTER HERE
The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Pitch Perfect
2026-03-18 12:00 - 13:00
Your pitch deck is an important and versatile tool for attracting investment and strategic partners, onboarding new stakeholders, and even driving your marketing narrative. In this talk, we’ll cover the essential slides and storylines that resonate across audiences, what decision-makers really care about, and how to make complex science easy to grasp. You’ll see how brand and design elevate credibility, how compelling visualizations can do some of the heavy lifting, and how a well-crafted deck can become one of your most powerful business assets. Expect practical guidance, examples from the field, and tips you can put to work right away.
REGISTER HERE
The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.
