B2M Talks: Securing Investment for Your Startup - Part 2
2025-09-17 12:00 - 13:00 (America/New_York) | Webinar, GA, United States
Raising capital for an early-stage startup is one of the toughest hurdles in entrepreneurship. Beyond funding, investors often shape company strategy and management. Join Michael Schultz, Senior Director of Venture at Portal Innovations (Chicago), for an insightful session on securing support for your biomedical innovation. Don’t miss out on this opportunity to learn from a pro!
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This is part two of our three-part B2M Funding series. Bench2Market Talks is created to provide commercialization guidance to the university research community. For more details on the B2M series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Design Controls Are NOT The Enemy
2025-10-22 12:00 - 13:00 | Webinar, GA, United States
This event was rescheduled from October 15, 2025 at 12pm EST to October 22, 2025.

For many biomedical innovators, design controls can feel like a maze of regulations standing between breakthrough ideas and real-world impact. But what if they’re not a barrier, but a blueprint? From idea to creating a startup to commercialization of the device, flexible/scalable Design Controls can drive patient confidence and engineering excellence while meeting regulatory requirements. Jason Glithero has over 20 years of medical device experience in using and upgrading design control systems that lead to agile and faster design development scenarios. This session will help you rethink compliance as a strategic advantage.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Culture is Everything
2025-11-19 12:00 - 13:00 | Webinar, GA, United States
Why are European healthcare costs so much lower — and innovation so much slower? This talk dives into cultural and structural contrasts: lean European organizations vs. U.S. executive roles, risk-averse workforces, conservative investors, and heavy regulation. With a focus on Germany–U.S. contracts, we’ll explore what it really takes to break into transatlantic healthcare markets.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Accelerating Commercialization When There’s No Playbook
2025-12-10 12:00 - 13:00 | GA
Bringing a first-of-its-kind product to market requires more than solving technical problems — it demands navigating uncertainty with the right partners, structure, and strategy. This talk explores how early-stage teams can bridge the gap between academic innovation and scalable product development by building trust, defining clear roles, and avoiding common pitfalls. Prithvi shares practical guidance on partner selection, project setup, and de-risking early builds to accelerate commercialization the right way — the first time.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Creating Investor Currency
2026-01-21 12:00 - 13:00 | Webinar, GA, United States
Building great technology isn’t enough. Many startups focus on product development and regulatory approval, only to struggle raising funding because investors don’t see a clear path to market. The key to success? A believable go-to-market strategy early in your journey. In this session, I’ll share lessons from MedTech startups — including one that failed despite FDA clearance — and show practical steps to integrate commercial planning, de-risk your startup, and win investor confidence before launch. Learn more at https://biolocity.gatech.edu/news-and-events/b2m-talks/.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Cap Table Management for Startups
2026-02-04 12:00 - 13:00 | GA
A discussion on Cap Table Management best practices and pitfalls to avoid for startups raising venture capital.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Market Research Fundamentals
2026-02-25 12:00 - 13:00 | Webinar, GA, United States
Learn why market research is essential during the innovation process and throughout the product lifecycle of a medical product. Explore key research techniques and when to apply them. Discover how market research can help you gather critical business intelligence, such as identifying unmet needs, estimating market size, and assessing the priorities of various stakeholders across the healthcare ecosystem, to inform a path to market success.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Pitch Perfect
2026-03-18 12:00 - 13:00 | Webinar, GA, United States
Your pitch deck is an important and versatile tool for attracting investment and strategic partners, onboarding new stakeholders, and even driving your marketing narrative. In this talk, we’ll cover the essential slides and storylines that resonate across audiences, what decision-makers really care about, and how to make complex science easy to grasp. You’ll see how brand and design elevate credibility, how compelling visualizations can do some of the heavy lifting, and how a well-crafted deck can become one of your most powerful business assets. Expect practical guidance, examples from the field, and tips you can put to work right away.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Passion, Perseverance, & Progress | An Entrepreneurial Journey in Tissue Therapeutics
2026-04-01 12:00 - 13:00 | GA
This discussion will focus on the personal side of the journey of an academic engineering researcher turned entrepreneur – founding and building their first company, establishing their team, developing a FDA regulated product, establishing manufacturing, and highlighting many of the lessons learned a long the way. The discussion will continue with further reflection on what early-stage entrepreneurs coming out of academia could expect on their own journeys and how we can support each other in bringing incredible technologies into the world as commercialized products.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Leveraging Government Funding to Grow Your Early Stage Biotech Business - Part 3 of Securing Investment for Your Startup
2026-04-15 12:00 - 13:00 | Webinar, GA, United States
Using non-dilutive funding to help start and grow a biotech company to minimize the need for dilutive funding.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: EVP Strategy and Market Access
2026-05-06 12:00 - 13:00 | Webinar, GA, United States
Kelly Petrucci is a distinguished market access leader with over two decades of experience in the healthcare industry, specializing in pharmaceuticals, durable medical equipment, biologics, and medical devices. As the Executive Vice President of Operations and Strategy at PRIA, she spearheaded the operations team, which includes account management, case management, and patient access leadership. Her role involves managing operational processes, ensuring strategic oversight, and optimizing customer satisfaction.
Kelly’s expertise encompasses strategic support, patient access programs, and healthcare policy. In her previous role as CEO of Ascend Access Healthcare, she led a market access consulting organization that delivered comprehensive market access strategies to companies, including prior authorization, market landscape assessments, commercial strategy, healthcare policy, and payer dynamics.
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The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.

B2M Talks: Early-Stage Usability: Reducing Risk and Accelerating Innovation
2026-05-20 12:00 - 13:00 | Webinar, GA, United States
This talk explores how integrating human factors and usability engineering early in device development can de-risk design, streamline regulatory pathways, and uncover innovation opportunities. Attendees will learn practical strategies for applying formative usability methods at the concept stage to reveal user needs, prevent costly redesigns, and create safer, more intuitive medical technologies from the start.
REGISTER HERE
The Bench2Market Talks series is created to provide commercialization guidance to the university research community. For more details on the series, visit our website at https://biolocity.gatech.edu/news-and-events/b2m-talks/.
