Bench2Market Talks: The Art of Talking to Stakeholders

In this interactive presentation, you will learn the importance of customer discovery as a first step in the commercialization journey and how to utilize it to achieve maximum effectiveness with Melissa Heffner.

Melissa Heffner is an innovation leader passionate about human-centered research and design. She is the Program Director for Georgia Tech’s VentureLab and Co-Director of the Institute’s CREATE-X Female Founders program. As an adjunct instructor for the National Science Foundation’s Innovation Corps program and a lead instructor for Georgia Tech’s I-Corps South Node, she has taught the lean methodology to over 800 startup teams. In 2020, Melissa co-developed and co-founded the Female Founders program to provide a space for women-led entrepreneurial teams to explore a first business model, engage with an all-female coaching team, interact with successful female entrepreneurs, and receive non-dilutive funding. The Female Founders initiative is responding to the need for more equitable opportunities for women entrepreneurs.

HYBRID EVENT!
Parker H. Petit Institute for Bioengineering and Biosciences (IBB), Suddath 1128
To attend virtually, click the link below.
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This event is the first session in the 2024-2025 Bench2Market Talks series, created to provide commercialization guidance to the university research community. For more details on the series and the full schedule, visit https://biolocity.gatech.edu/news-and-events/b2m-talks/.